Built the website, the product film and the sales-data plan a nicotine pouch brand deserved, before the first call.
Concept work. Built before a first call, from CLEW's public assets. Nothing here was live or took orders.
Insight
Garren worked the CLEW route across Colorado, Texas and New Mexico, walking Circle K and independent stores. The live site rotated three banners with the can at thumbnail size, carried 27,097 store listings for 13,485 actual stores, and had no H1 on any of its five templates.
The insight: a proposal is easier to say yes to when it is already built. So instead of a deck of promises, CLEW got a working draft site on their phone, a product film they could keep, and a plan for getting found, stocked and measured.
Solution
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The can as hero, in motion
CLEW's own 28-second spot at 2.5x speed, text stripped, looping in 11 seconds behind the headline. Flavour colours as the site's chrome: tap a flavour and the can, the accent, the locator and the buttons follow it. The warning band static above the fold, country picker and 21+ gate on entry.
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Six flavours. Six colours. One strength meter.
The wraps people recognise in store became the navigation, every can shot in one light and one angle so six flavours read as one family. Pick a strength and the can on screen changes to the exact badge printed on the lid.
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The locator is the checkout
Every store on one dark map, from CLEW's own published records: 27,097 listings cleaned to 13,485 stores across 44 states. ZIP search, Near me, filter by chain, get directions. And a real front door for retailers: sell sheet, planogram, POS kit and distributor contacts, routed by state and store count to an owner in Salesforce.
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On the phone, side by side
The live homepage against the concept. Three dropdowns and the same store listed again and again, against one map of real stores and directions in a tap.
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The product film. Theirs, free, sent with the deck.
Twenty-eight seconds. The can in violet light, the lid lifting to reveal the pouches, a macro on the fleece, a used pouch dropping into the lid's waste compartment, then NEVER RUN DRY over the hero can. Warning statement on every frame. Original score, no stock footage.
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Found on Google. Named by AI.
One heading hierarchy per template, a useful page per city and chain people actually search, and structured product facts written so ChatGPT and Google's AI answers can read CLEW and repeat it. Then a monthly check: ask the assistants, log whether CLEW is named.
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Rick's Monday morning report
Salesforce, distributor files and website leads connected into one page: velocity, distribution, zero-movers, each with a rep's name on it, a two-minute visit form for the field team, and every issue with an owner and a date. Not more data. Answers.
What AI did
The can renders, the film and the concept site were produced with AI from CLEW's public assets, directed and finished by a person. The store data was CLEW's own, cleaned by hand. Concept work, shown as such; nothing here was live or took orders.
Result
A working concept site on a phone, a product film CLEW keeps whether or not they sign, and a thirty-day plan. This is what a NAILEDIT. proposal looks like: built, not briefed.
Want yours to look like this?
Garren replies within one business day.