Rebranded a South Florida window installer so it looks like the premium choice before the first estimate.
Insight
Coastal installs impact windows, doors and patio enclosures for homeowners on Florida's southeast coast, from a shop in Jupiter. The old logo said "capable local contractor". It did not say premium, and it did nothing to earn trust before the first estimate.
The insight: in home services the sale is decided before anyone measures a window. The brand has to do the reassuring on the driveway, on the van and on the phone screen, calmly, without fear.
Solution
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From contractor to coastal protection brand
The old hurricane swirl warned, and the tan and navy said utility. In their place: a shield, a wave and a lit home, protection with calm. Navy, sea glass and sand, and a Didot wordmark elegant enough for a premium home-services brand.
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A mark that holds the whole story
Shield for structure and confidence. Wave for the coast. Window and door so the category is clear at first glance. One fixed master mark; no redraws, no reinterpretation.
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Request, measure, install, relax
One story in six calm steps, told in cinematic scenes of a premium coastal home. Warm light, a professional crew, and the storm always on the other side of the glass.
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A calm, confident front door
The live site is built around one action: book a free estimate. A storm test shows standard and impact glass in the same storm, the six steps play out as you scroll, and windows, doors and patio enclosures each get their own page. Every estimate request lands in the sales CRM, so the team can follow up.
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City by city, up the coast
Twenty-two city pages and four county and region pages, from Sebastian down to Homestead. Each one is written for its place: the homes there, what the building code asks for in that county, and the questions local homeowners ask. Structured data and an llms.txt file give Google and AI assistants the plain facts: who Coastal is, where it works and how to book.
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The brand, worn well
Mockups of the uniform polo, the estimate folder and the mug on the counter after the storm. Small objects that make Coastal feel premium in the home and in the conversation, not just on the screen.
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The work itself
A real Coastal install: impact doors and windows in a finished South Florida home. This is the actual job, not a render, so the product does the reassuring.
What AI did
AI made the cinematic scenes: the driveway film, the journey steps, and the mockups of the polo, the folder and the mug. They show the brand in use; they are not photos of a real crew or a real van. AI also let us test dozens of mark and palette directions before committing, and AI coding agents built much of the site to our design. People made every final call, and the install photos are a real Coastal job.
Result
A complete identity, the scenes and mockups that show it in use, and a live website with 22 city pages across the four regions Coastal serves, built to be found on Google and in AI search. Every estimate request lands in the sales CRM.
Want yours to look like this?
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