Work Canna Coffee Co
Built a cannabis-infused coffee brand from the can up: identity, packaging, commercial and store.
The brief
A new canned coffee with THC and CBD, brewed for grown-ups. It needed a name, a look and a personality strong enough to stand out in a dispensary fridge, then a store and a commercial to launch it.
The work
- 01
Characters on the can
Canna Joe, the classic smooth cold brew, and Canna Tini, our take on an espresso martini. Each SKU got a walking character, a paper-texture can and a plain-English dose line.
- 02
Two worlds: day and night
Canna Joe lives in a warm, sunlit world; Canna Tini in a moonlit one. The same two worlds run through the store, the ads and the social feed, so every touchpoint feels like the can.
- 03
On the table
Lifestyle photography built for the product pages and the feed: the can under a lamp on a wooden table, day and night, shot to match the world on the label.
- 04
The commercial
A vertical launch film, "Grown into the brew", built from AI-generated anchor frames and finished as a silent web loop, a story cut and a master.
- 05
The store
A Shopify storefront with a day-and-night hero, product pages built around the characters and a QR code on every can that lands on the site.
How AI helped
The commercial's scenes were generated from anchor frames and prompt sheets we wrote; the cans, characters and store were designed and built by people.
The result
Identity, packaging for four SKUs, 3D product renders, a launch commercial and a live storefront.
Sales figures will be published here once Canna Coffee Co approves them.