Turned a hemp-infused cold brew into a classic you tune into, from the can to the storefront.
Insight
A canned cold brew with hemp-derived THC and CBD, brewed for grown-ups. Two drinks, Canna Joe and Canna Tini, each in two formulas, sold online and in stores.
The insight: coffee is a classic, so the store tells it like one. An old-time picture show you tune into, in the ink-on-kraft colors of the can itself, where every channel answers one question a first-time buyer has.
Solution
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Now showing: Channel Canna
The homepage is a vintage TV. Change the channel and the story plays out in order: the two drinks, what is in the can, how it is made, how to serve it, and the fine print.
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Two rituals, plain prices
Canna Joe for the morning, Canna Tini for the evening. Each comes in two formulas with the dose on the label, and every pack size shows its price per can.
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From grounds to can
A newsreel of six frames, drawn in the can's own illustration style: roasted coffee, hemp extract, steel tanks, nitrogen, kept cold, your ritual.
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Serve it 22 ways
A recipe library that filters by can, with one rule on every card: never more than one can a drink, always cold, no alcohol.
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Put it on the menu
Restaurants, cafes and bars pick a format, name the menu and choose up to four drinks. The page builds a printable menu, warnings included.
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The real can, and the fine print
Drag the real label all the way around, then read every number side by side. The warnings and the age check are built in, not bolted on.
What AI did
AI helped us explore directions quickly and draft the first passes of the reel icons; people made every final call, and the cans, the brand and the store were designed and built by people.
Result
Brand, packaging and a full Shopify storefront, live at cannacoffee.co: the channel story, two drinks in two formulas, a 22-recipe library, a printable menu builder and a built-in age check.
Want yours to look like this?
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